Tu Alteza Supermercados Renews Support for Adapted Sports with ADEIN Tenerife Sponsorship

Tu Alteza Supermercados, part of the Jesuman Group, has renewed its support for social inclusion and adapted sports by signing a sponsorship deal with ADEIN Tenerife. This partnership highlights the Canary Islands company's ongoing commitment to corporate social responsibility, community involvement, and promoting healthy lifestyles.

ADEIN Tenerife, established in 2020, is dedicated to encouraging sports participation for individuals with physical disabilities. Their initial focus was wheelchair basketball, competing as "Santa Cruz ADEIN Tenerife Fundación CB Canarias."

The association also offers activities in swimming, tennis, paddle tennis, boccia, and weightlifting. Since its beginning, ADEIN has aimed to create a place where sports and community come together.

ADEIN also has a team competing in the First National Division of the Spanish Federation of Sports for People with Physical Disabilities (FEDDF).

Furthermore, the association is investing in its future through a youth development program. They have launched a school for individuals under 16, with the goal of nurturing the next generation of inclusive athletes.

This sponsorship also boosts Tu Alteza's connection with the Tenerife community, showing that their commitment goes beyond just business. They are actively helping to promote equality, resilience, and personal development through sports.

Tu Alteza, from the Jesuman Group, stated: "For us, it's more than just providing a local service; it's about truly being part of our community. By sponsoring ADEIN Tenerife, we are strengthening our commitment to adapted sports. We believe that supporting programs that encourage hard work, overcoming challenges, and teamwork is vital for our community's growth."