Tenerife’s Hotel Bitácora Opens Rooftop Club to Locals in Bid to Boost Off-Season Revenue
Hotel Bitácora in southern Tenerife has launched The UP! Club, a rooftop venue offering public access to its infinity pool and premium amenities to attract local residents and diversify its revenue streams.
The leisure scene in southern Tenerife is evolving, with Hotel Bitácora leading the way through the launch of its new rooftop venue, The UP! Club. Designed to attract local residents, the initiative reflects a growing trend among Canary Island hotels: opening premium facilities to the public to boost revenue during quieter periods.
Located on the hotel’s rooftop, the club offers an exclusive, limited-capacity space that opens every Friday at 6:00 PM. Moving beyond traditional dining, the experience centers on the hotel’s infinity pool and sunbeds. For a 15-euro entry fee, guests receive a welcome drink and full access to the swimming facilities. With this move, the hotel hopes to offer a sophisticated alternative to the typical Las Américas nightlife, targeting adults who value exclusivity and curated music.
This launch builds on the hotel’s "UP! & Fun" program, which began last year. By committing to this day-pass model through 2026, the hotel is working to build stronger ties with the local community—a group that has often felt disconnected from large resort offerings. By turning sunset views into a unique social experience, Hotel Bitácora is creating a year-round destination that blends luxury with local accessibility.