Tenerife Casinos Project €18M Revenue, Profit; Council Eyes Sale
Tenerife's three public casinos are projected to generate over 18 million euros and achieve profitability in 2026, signaling a strong financial recovery for the network.
The Tenerife Island Council's three casinos – Taoro, Playa de Las Américas, and Santa Cruz – are expected to make over 18 million euros in 2026 and end the year profitably. This information comes from the Council's budget, reported by Europa Press.
These predictions show that the public casino network is recovering financially and becoming stronger. This is thanks to updated facilities, more activity at slot machines and gaming tables, and a wider range of services to attract different types of customers.
The Casino de Playa de Las Américas, found in the H10 Gran Tinerfe Hotel, is expected to bring in the most money, nearly 7.6 million euros. This would be a 13.4% increase from this year. It's also projected to make a profit of 1.6 million euros, 1.6% more than in 2025. The Council says this growth is due to machines performing 20% better, tables performing 5% better, a full renovation of the gaming room, a stronger brand image, and new software to connect and control the machines.
For the end of 2025, this casino is expected to make 6,680,210 euros, an increase of 443,640 euros from the previous year. This rise is mainly because machine earnings went up by 20% and table earnings by 8.7% compared to 2024.
Casino de Santa Cruz, located in the Hotel Mencey, expects to make 3.1 million euros, 21.5% more than this year, and a profit of just over 30,000 euros. This growth comes from a 15% increase in machine use and a 2.5% rise in gaming table activity. It's also expanding its offerings with the 'Zona Racing Canarias' and the 'Túnel del Arte' (Art Tunnel), aiming to attract new types of visitors.
Looking ahead to 2026, the Council plans to replace older machines, improve the gaming area, and introduce new management and control software to make its services more appealing and efficient. Additionally, Casino de Santa Cruz will also host forums and conferences on sports, economy, and culture, making it a more versatile venue in Tenerife's capital.
Casino Taoro, the oldest casino in the network, located in Puerto de la Cruz, expects to make around 7.5 million euros. This is a 16.3% increase from this year, with an estimated profit of 2.6 million euros. Its main goals include matching or beating its 2024 earnings, attracting more visitors, securing its profitability by updating its facilities and management systems, and boosting its brand image.
However, by the end of 2025, Casino Taoro is expected to see its earnings drop by 942,790 euros. This is because machine revenue fell by 8.5% and gaming table revenue by a significant 62.2%.
Despite this, the Council is sticking to its growth plans and is not ruling out trying to sell the casinos again. These casinos employ around 150 people, and the Council doesn't see them as an essential public service. A previous attempt to sell them in 2018, when Carlos Alonso was president, failed, even though the casinos were valued at almost 25 million euros back then.