Tacoronte Farmers' Market Celebrates 45 Years of Supporting Local Agriculture

The Tacoronte Farmers' Market is celebrating its 45th anniversary, marking a major milestone for direct-to-consumer sales in the Canary Islands. To honor the founders and the professionals who have kept the market thriving, a special event will be held on October 5th at the Capitol Auditorium, starting at 7:00 p.m.

Since its launch in 1981, the market has become a model for similar projects across the archipelago. Inspired by early efforts in Vega de San Mateo, Tacoronte has evolved from humble, improvised stalls into a professional 1,500-square-meter facility in the San Juan neighborhood. Today, the market operates under strict technical standards, ensuring food safety and responsible farming practices that meet modern regulations.

The market’s economic impact is significant. With 106 stalls open every weekend, it generates over 1.1 million euros annually, with weekly sales averaging more than 20,000 euros. This success provides a vital income for many local families and keeps local farms viable. With roughly 3,000 visitors each weekend, it is clear that shoppers remain committed to supporting local produce.

The range of products has grown steadily over the years. Shoppers can find everything from traditional staples—like Guaynonge onions and heirloom potatoes—to tropical fruits such as mangoes, dragon fruit, and lychees. The market also features fresh seafood from the Pris Fishermen's Guild and a variety of artisanal pastries. This ability to adapt was particularly clear during the 2019 health crisis, when the market successfully introduced online sales to ensure uninterrupted service.

This anniversary celebrates more than just longevity; it highlights the importance of short supply chains in supporting food security and rural communities. The journey from informal stalls to a professionalized, well-managed facility shows a clear commitment to the future, ensuring the market remains a cornerstone of Tenerife’s local economy.