Self-Service Dining Trend Gains Momentum in Tenerife as Froyosi Expands
The frozen yogurt chain Froyosi is expanding across Tenerife by capitalizing on a growing consumer preference for self-service dining and highly customizable food experiences.
Self-service dining is becoming increasingly popular in the Canary Islands, a trend recently highlighted by the content creators @guachinchesmodernos when discussing the Froyosi chain. As the brand grows across Tenerife, it reflects a shift in local hospitality: customers are now taking the lead in designing their own food experiences.
These establishments have moved away from traditional fixed-price menus. Instead, they charge by weight, putting the customer in control of both the cost and the final composition of their order. This flexible approach allows diners to mix frozen yogurt bases—ranging from neutral flavors to piña colada—with a wide variety of toppings, including fresh fruit, sweets, and syrups.
Froyosi has expanded steadily since launching in Puerto de la Cruz four years ago, recently opening a location in Los Cristianos. Beyond their signature yogurt, the menu features frappés, slushies, and made-to-order "Bubble Waffles."
This model does more than just offer personalization; it also allows the business to adapt its operating hours. The company is currently exploring the addition of breakfast services, which would help them extend their hours and strengthen their position in Tenerife’s competitive restaurant market. By prioritizing diner freedom, Froyosi serves as a prime example of how extreme customization can become a major asset for hospitality businesses in the social media age.