Schweppes Canary Islands Launches Roland Garros Promotional Campaign
Canary Islands distributor Ahembo has launched a Schweppes promotional campaign offering customers a chance to win a trip to the Roland Garros tennis tournament through in-store and online engagement.
Ahembo, the Canary Islands distributor for Schweppes, is boosting its experiential marketing with a new campaign tied to the Roland Garros tennis tournament. The brand aims to connect its products with the prestige of the Grand Slam by creating interactive experiences both in stores and online.
To enter the promotion, which runs until May 7, customers must spend at least three euros on Schweppes products. Participants can register their receipts via a dedicated website or by scanning QR codes found in stores. The grand prize is a trip to Paris, covering flights, accommodation, and tickets to the tournament.
The campaign also features eye-catching displays in major retail stores, complete with tennis court recreations. Additionally, the brand has launched a limited-edition tonic featuring tournament-themed packaging and introduced a new recipe for its orange drink.
This initiative builds on Schweppes’ history of sponsoring elite sporting events, such as the Mutua Madrid Open. The campaign will wrap up in June with a closing event in the Canary Islands for key stakeholders, timed to coincide with the tournament’s final matches. By linking the brand to the sophistication of professional tennis, Schweppes hopes to drive sales while strengthening its market position.