Santa Cruz de Tenerife to Host First 'MasterChef World Experience' This Sunday
Santa Cruz de Tenerife will host the inaugural MasterChef World Experience at García Sanabria Park this Sunday, offering fans an immersive, live culinary competition featuring interactive challenges and guest influencers.
This Sunday, May 17, Santa Cruz de Tenerife will host the first MasterChef World Experience. The event brings the popular MasterChef Challenge out of the virtual world and into the heart of the city at García Sanabria Park.
This move reflects a growing trend in entertainment: blending digital content with real-world experiences. By taking gastronomy out of the studio and into a public space, the event aims to engage younger audiences and bring the community together. The event runs from 11:00 a.m. to 2:00 p.m. and invites attendees to step out of their role as passive viewers and become active participants in the competition.
Raquel Meroño, head of the MasterChef Challenge 2026 team, will lead the event, highlighting the importance of influencers in connecting brands with their audience. The day will feature two main activities: Chef or Fake, which tests the culinary knowledge of participants, and a series of live cooking duels between former contestants and local social media stars.
The MasterChef Challenge model has already seen millions of online interactions, proving that fans want more than just to watch—they want to be involved. By combining social media engagement with live, in-person events across Spain, the organizers are turning a television brand into an immersive, multi-platform experience that brings modern food culture directly to the public.