Santa Cruz de Tenerife Hosts Closing Event for Local Business Campaign
The Santa Cruz de Tenerife City Council is hosting a closing event this Saturday for its "We Reward Your Purchases" campaign, featuring activities and a voucher raffle to support local businesses.
Local governments are making it a priority to boost neighborhood economies and support local shops in the face of competition from large retail chains. As part of this effort, the Santa Cruz de Tenerife City Council is hosting a closing event for its "We Reward Your Purchases" campaign this Saturday, November 14.
The event will take place from 10:00 a.m. to 2:00 p.m. on the esplanade next to the Los Príncipes Shopping Center. It marks the end of a promotion that has involved over 50 local shops and restaurants since October. The initiative is part of the "Enjoy the Districts" program, which aims to highlight the importance of local businesses—the primary drivers of jobs and community life—even as online shopping continues to grow.
The morning will feature a variety of activities, including fashion shows, musical performances, and parades along Avenida Príncipes de España and Calle Decano Consular. A highlight of the day will be a raffle for 30 vouchers worth 50 euros each. These vouchers can be spent at participating local businesses by customers who made purchases of at least five euros during the campaign.
Mayor José Manuel Bermúdez, along with Development Society CEO Carmen Pérez and district councilor Santiago Díaz, emphasized that these events are essential for building customer loyalty. By encouraging residents to shop locally, the city hopes to keep spending within the community and strengthen the role of local businesses in Santa Cruz de Tenerife.