Santa Cruz de Tenerife Hosts 14th Mencey Fashion Room to Showcase Local Design and Sustainability

Santa Cruz de Tenerife is once again proving its status as a hub for the regional creative industry with the 14th annual Mencey Fashion Room. Taking place from June 26 to 28 at the Iberostar Heritage Grand Mencey hotel, the event is more than just a marketplace; it serves as a key indicator for the archipelago’s craft and design sectors, blending economic growth with the celebration of the city’s architectural heritage.

This year’s edition is notable for attracting new sponsors. The Canaauto Group will use the event to launch a new automotive brand, while the addition of the MYKA brand highlights how companies are eager to align themselves with a platform that pairs high-end products with a historic setting. These partnerships are vital for the success of cultural initiatives in the Canary Islands, as they help private businesses boost the visibility of local creators.

Social responsibility and sustainability are also central to this year’s program. The organizers have partnered with the NGO Pequeño Valiente to support charitable efforts, and the event will follow the hotel’s strict sustainability protocols to minimize the environmental impact of the gathering.

For Tenerife’s business community, the event is a chance to reach customers who value exclusivity and local products. Hosting the event at the Iberostar Heritage Grand Mencey—a landmark of colonial architecture—is a deliberate choice, reinforcing the event’s role as a social meeting point. Over the three-day agenda, visitors can explore a wide range of fashion and accessories, showcasing a model that successfully balances commercial success with social responsibility and support for emerging talent.