Nuestra Señora de África Market Revitalization Campaign Sees Major Success

The third edition of "Sábado Divino" at the Nuestra Señora de África Market was a major success, showcasing the Canary Islands government’s efforts to revitalize traditional markets through engaging, community-focused events. By moving beyond simple shopping, these initiatives aim to turn marketplaces into hubs for family leisure and local "kilometer zero" produce.

The event, held on July 11, was the highlight of a campaign launched earlier in the month. To build excitement, shoppers who spent at least five euros on July 4 and 5 were rewarded with free ice cream, successfully drawing crowds ahead of the main celebration.

On Saturday, the market came alive with a variety of cultural and food-based activities. Visitors enjoyed live music from Héctor Artiles, while a workshop taught 30 children how to cook with local ingredients like bananas and gofio, helping the next generation connect with island traditions.

The event also provided a direct boost to local vendors. Shoppers who spent over ten euros received one of 260 items sourced directly from market stalls. This strategy not only increased sales for merchants but also strengthened the relationship between the market and its customers. David Mille, the Director General for Commerce and Consumer Affairs, attended the event to oversee the initiative, which is part of a broader effort to keep the Nuestra Señora de África Market a vibrant center of city life.

As local shops face increasing pressure from large retail chains and online shopping, these events serve as a vital tool for modernization. By blending fresh, local products with themed entertainment, the Canary Islands government and market management are working to ensure these historic spaces remain essential social and commercial landmarks for years to come.