La Laguna to Launch Christmas Lighting Early to Boost Local Commerce

La Laguna is adjusting its end-of-year calendar to better support local businesses and manage crowds. According to municipal officials, the city’s Christmas lights will be switched on early this year, on November 20th.

Mayor Luis Yeray Gutiérrez and Municipal Services head Fran Hernández will provide full details this Monday. The decision to move the lighting ceremony up is designed to give local shops and restaurants a boost before "La Noche en Blanco" (The White Night). By spacing these two major events a week apart, the City Council hopes to better manage visitor numbers and spread the economic benefits across the season, rather than crowding everything into a single weekend.

The lighting ceremony itself is also moving to the area around the Plaza de La Concepción. This location was chosen for its size, which will help the city better manage large crowds in the historic center. The festive lights will be spread throughout the municipality’s various neighborhoods and villages, featuring designs that look just as good during the day as they do at night.

Following the lighting ceremony, the city will turn its attention to November 28th for "La Noche en Blanco." This major cultural event will feature a wide range of activities, including sports, theater, and special museum programs. Confirmed highlights include a performance by the band M-Clan at the Plaza del Cristo and a variety of parades featuring diverse artists.

Monday’s presentation will clarify the final schedules and details for the inaugural event, signaling the start of a campaign focused on blending local commerce with public entertainment.