La Laguna's Grand Santa Claus Parade Returns for Third Year
La Laguna's Grand Santa Claus Parade will return for its third year, featuring Santa, popular characters, and over a hundred participants, to parade through the city's historic streets starting at 7:00 PM.
The Grand Santa Claus Parade is becoming a regular highlight in La Laguna's Christmas calendar. For the third year in a row, since it first started in 2023, the parade will once again wind through the historic streets of the city center, bringing cheer to children and families.
The parade kicks off at 7:00 PM from Consistorio street. It will then travel along Obispo Rey Redondo, turn onto Tizón street, and finish back at its starting point on Herradores street.
La Laguna's mayor, Luis Yeray Gutiérrez, feels the Santa Claus Parade "adds something special to our holiday events. In just two years, it has become a favorite for both adults and children. We saw this last year when thousands of people came out to enjoy this parade, which is truly for everyone."
Dailos González, the Councillor for Festivities, promises a "spectacular parade, full of magic and surprises, with many characters joining Santa Claus on his visit to the city." He also noted that the parade is one of several big events starting soon, including the Christmas square and the Royal Camp, which opens this Monday.
Over a hundred participants will be part of the procession, including popular children's characters, large inflatable figures, Christmas elves, and other performers. They will all accompany Santa Claus as he arrives in La Laguna in a magical and fantastical display.
The Department of Festivities brought this parade back into the Christmas program in 2023, reviving an event that was popular in the mid-20th century. Back then, the Orfeón La Paz organized a charity toy drive in the city. The goal was to collect donations so that every child in the area would receive a Christmas gift. This campaign famously ended with the giant Santa Claus figure from the araucaria tree in La Concepción. That iconic figure has also returned to the city and is now a symbol of the festivities.