La Laguna’s El Mesón Hosts Iberian Ham-Carving Event to Boost Customer Loyalty
El Mesón in La Laguna is hosting an Iberian-themed event this Friday featuring live ham carving and complimentary tastings to boost customer engagement in the city's competitive hospitality market.
Hosting food-focused events in historic city centers has become a key strategy for the hospitality industry in the Canary Islands. This Friday, July 31, the trend continues in La Laguna at El Mesón, located at 105 Herradores Street, which is hosting a special event dedicated to Iberian products to connect with its regular customers.
Starting at 7:30 p.m., the highlight of the evening will be a live ham-carving demonstration. Specialist Julio César will lead a team of three professionals, turning the preparation of the ham into an educational and engaging performance. As part of the event, customers will receive a complimentary serving of ham with every glass of wine or beer purchased.
To add to the experience, the restaurant has partnered with gin brand Martin Miller’s, which will provide a welcome cocktail for guests. In a competitive market like La Laguna, where nightlife and outdoor dining are thriving, businesses are increasingly using these types of value-added experiences to build customer loyalty.
Management has promised several surprises throughout the evening, aiming to strengthen the venue’s reputation as a social hub in the city. These events not only draw more visitors to the historic center but also showcase how professional technique and high-quality presentation can elevate the overall dining experience.