La Laguna Prepares for ‘Noche en Blanco’ to Kick Off Holiday Shopping Season
San Cristóbal de La Laguna is promoting its upcoming "Noche en Blanco" event on November 28 with a tram advertising campaign aimed at boosting local commerce and establishing the city as a premier holiday shopping destination.
San Cristóbal de La Laguna is launching its latest commercial revitalization strategy, starting with preparations for the upcoming "Noche en Blanco" (White Night). The event, scheduled for Saturday, November 28, aims to establish the city’s historic center as Tenerife’s primary hub for shopping and culture as the Christmas season begins.
To promote the event, the La Laguna City Council is once again using outdoor advertising on public transport. A tram carriage connecting the capital to the municipality has been wrapped in a design featuring a star and the slogan, "We shine brighter when we do it together." This campaign is designed to build brand recognition for an event that has become vital to the local business community.
Estefanía Díaz, head of the Department of Commerce, highlighted the event’s role in attracting visitors. The strategy combines shopping with leisure and cultural activities to encourage foot traffic through local businesses. The municipal government’s goal is to boost the local economy during this key period while reinforcing the city’s reputation as a top destination for shopping and entertainment on the island.
Events like Noche en Blanco are essential for balancing out seasonal shopping trends and bringing together local businesses, service providers, and cultural groups. By advertising on the metropolitan tram network, the City Council hopes to maximize the visibility of a day that has become one of the most popular events on the island’s calendar and a major kick-off for the holiday shopping season.