JC Reyes to Headline La Trend Festival in Santa Cruz de Tenerife on September 4
The La Trend festival returns to Santa Cruz de Tenerife on September 4th, headlined by urban artist JC Reyes in an event showcasing the professionalization of Spain's music scene.
The urban music scene in the Canary Islands is gaining momentum with the return of the La Trend festival to Santa Cruz de Tenerife on September 4th. Organizers, led by Deep Delay, will transform the Palmetum parking area into a high-tech concert venue, with doors opening at 6:00 PM and the event running until midnight.
The festival is headlined by Sevillian artist JC Reyes, who is currently enjoying a surge in popularity. Known for blending drill, reggaeton, and rap with flamenco influences, Reyes has become a major force on digital platforms. During his set, he will perform hits like 34 amor y mafia and Coronamo, alongside new tracks from his upcoming 2025 albums, Nacer de nuevo and Vivir pa’ quedarse.
Events like this reflect a broader shift toward the professionalization of urban music festivals in Spain, where high-quality stage production is now the standard. To make the festival more accessible, organizers are accepting the Youth Cultural Bonus, supporting national efforts to encourage young people to engage with the creative arts.
The lineup also features local DJs who will keep the energy high throughout the evening. By hosting such events, Santa Cruz de Tenerife continues to establish itself as a key destination for major urban artists, offering fans an immersive experience that highlights the music currently topping the national charts.