Iconic Tenerife Hotel Reopens Following €10 Million Renovation

The reopening of the iconic hotel complex on the cliffs of Puerto de la Cruz marks a major turning point for tourism in northern Tenerife. Now rebranded as Precise Resort Tenerife, the project represents more than just the return of a landmark; it signals a shift toward upgrading existing properties rather than building on undeveloped land.

The project involved an initial investment of over 10 million euros, with another million set aside for 2027. This funding has allowed for a complete renovation of the facilities, which now feature 153 rooms with views of Mount Teide, the Orotava Valley, and the Atlantic coast. Beyond standard amenities like pools, sports facilities, and wellness areas, the resort’s gardens are a standout feature, designed to honor the scientific legacy of naturalist Alexander von Humboldt.

Local authorities, including the Tenerife Island Council and the Puerto de la Cruz City Council, view the reopening as a sign of international confidence in the region. They see the project as a model for modernizing tourism by focusing on quality, cultural identity, and a better balance between hospitality and the natural environment.

This move reflects a broader trend across the Canary Islands, where renovating historic hotels has become the preferred way to meet modern sustainability and quality standards. By restoring this classic landmark, Precise Resort is helping to revitalize a strategic area while setting a new benchmark for the local industry.