HYROX Makes Canary Islands Debut as Local Star Samuel Pimentel Competes in Tenerife

Hybrid fitness training reaches a major milestone in the Canary Islands this weekend as the HYROX franchise arrives at the Santa Cruz de Tenerife Exhibition Centre. This event is a regional first and highlights the rapid growth of a sport that has evolved from a niche activity into a massive phenomenon, with some events now drawing over 10,000 athletes.

For Tenerife-born athlete Samuel Pimentel, this weekend is particularly special. The 42-year-old from Icod de los Vinos, who has competed across Spain and Europe, will race in the Pro category on home soil this Saturday at 6:20 PM. Pimentel is currently at the peak of his career, having recently secured a third-place finish at the World Championships in Nice.

Pimentel’s journey—moving from futsal and cycling to elite hybrid fitness—mirrors the sport's own evolution. Now competing for the Bikila team, he balances his high-level training with the demands of work and family life. To ensure he performs at his best on the Tenerife course, he has opted for PUMA’s Nitro Elite footwear to provide the necessary traction and responsiveness.

The event, running from Friday, October 4th, to Sunday, October 6th, serves as a clear indicator of the sport's rising popularity in Spain. For Pimentel, competing in front of a local crowd after years of traveling abroad marks a significant turning point in his career and highlights the Canary Islands' growing role as a new hub for the sport.