Historic Cine Víctor in Santa Cruz Set for Concert Hall Transformation

The revival of the Cine Víctor, a landmark building in Santa Cruz de Tenerife, signals a fresh chapter for the city’s cultural heritage. As reported by Diario de Avisos, the property has been purchased by an event and cultural management firm that plans to transform the space into a small concert hall. The sale marks a shift in ownership from the group previously associated with the Multicines Price.

The renovation project is now in a critical administrative stage. The new owners filed a building permit application with the City Council’s Urban Planning Department last December. However, because the building is protected as a Cultural Heritage Asset, the project requires a mandatory review by the Island Council’s (Cabildo Insular) Historical Heritage department. Urban Planning Councilor Zaida González confirmed that the city is currently waiting for this technical report, which is required before any construction can begin. Additionally, the venue has not yet received the necessary operating license to open to the public.

The new owners are keeping their specific plans under wraps for now. They hope to reopen the venue next year, aiming to breathe new life into the Ramblas area, which lost a major cultural hub when the cinema closed in February 2023 due to falling attendance and the rise of streaming services.

Designed by architect José Enrique Marrero Regalado and opened in 1954, the building is a classic example of mid-20th-century design. With its original 775 seats and elegant marble, velvet, and ironwork details, it was once a centerpiece of local social life. The Víctor’s transformation is not only a boost for the live music scene but also a test of how the city can balance preserving its historical legacy with finding sustainable new uses for its iconic buildings.