Grupo Fuertes and Satocan Open The Salmar Hotel in Tenerife

The opening of The Salmar in San Miguel de Abona marks a significant milestone in Tenerife’s hotel expansion, strengthening the partnership between the national holding company Grupo Fuertes and the Canarian firm Satocan. This project represents the debut of Satocan’s tourism division on the island, building on their established success in Gran Canaria and Fuerteventura.

The four-star superior hotel is the result of a complete renovation. While the original exterior was carefully preserved, the interior has been redesigned to create a comfortable, residential feel. Its beachfront location offers direct access to the promenade connecting the area to the nearby fishing village of Los Abrigos.

The hotel also aims to connect with the local community. The image of San Blas, the area’s patron saint, has been relocated to the hotel’s main entrance to make it more accessible to the public. Additionally, the hotel will feature "Camarote," a restaurant specializing in seafood and grilled dishes. With its own street entrance, the restaurant is designed to welcome both hotel guests and local residents.

For the companies involved, this project highlights Grupo Fuertes’ growing commitment to real estate and tourism, as well as Satocan’s four decades of experience in the Canary Islands. Hotel manager Javier Edodey noted that the staff recruitment process focused on hospitality and attention to detail, a strategy that drew nearly 80 applicants during recent hiring events.

This investment reflects a broader trend in southern Tenerife, where major business groups are acquiring properties and repositioning them to balance profitability with the local social and geographical identity. Reservations and further information are now available on the hotel’s official website.