El Día Offers Digital Subscribers Exclusive Access to Live 'En Otra Clave' Recordings
The newspaper El Día is strengthening its digital subscriber engagement by offering readers the chance to win tickets to live recordings of the popular Canary Islands television show En Otra Clave.
Local media outlets are increasingly using live entertainment to build stronger connections with their digital audiences. A recent example comes from the newspaper El Día, which is offering its subscribers the chance to attend live recordings of the popular Canary Islands television show En Otra Clave.
The show, which evolved from the long-running En Clave de Ja, has become a cultural staple in the region. El Día is now inviting its digital subscribers to experience the production firsthand at the Adeje Auditorium in Tenerife. Filming sessions are scheduled for March 19 and 26 at 8:00 p.m.
To attend, registered users must fill out an entry form on the newspaper’s website for their preferred date and agree to the sweepstakes' terms. Winners will be selected through two separate draws held on March 18 and 25, and will be notified shortly after.
This initiative highlights how media outlets are using exclusive experiences to add value to their digital subscriptions. By offering fans the chance to see the show—hosted by Eloísa González—in person, El Día is strengthening the bond between its readers and the content produced by Radio Televisión Canaria (RTVC). Subscribers are encouraged to keep their contact details up to date in their user profile to ensure they can be reached if selected.