El Día Launches Back-to-School Digital Subscription Campaign
Tenerife newspaper El Día has launched a back-to-school subscription campaign offering a discounted annual digital membership and a retail gift card to drive reader growth.
The Tenerife-based newspaper El Día has launched a new subscription campaign running until September 20th. Designed to coincide with the return to work and school after the summer, the offer provides a year of unlimited digital access for 39.99 euros—a discount on the standard 49.99 euro price.
To further encourage new sign-ups, the paper is offering a 15-euro gift card for major retailers like Ikea, Carrefour, and El Corte Inglés. New subscribers will receive a unique redemption code via email within 72 hours of registering.
This type of promotion is common for regional newspapers in September, as outlets look to grow their subscriber base during the busy "back-to-business" season. While the subscription automatically renews after the first year, customers are free to cancel the renewal at any time.
Beyond the discount, El Día is highlighting the extra perks of a digital subscription. Members gain access to specialized newsletters, digital puzzles, an improved mobile app, and the "Subscriber Club," which offers exclusive discounts and prize draws.
As media outlets increasingly rely on loyal readers rather than traditional advertising, this campaign highlights El Día’s focus on digital growth. By combining local news with these added benefits, the paper is working to build a more sustainable, reader-focused business model for the Canary Islands.