El Día Launches 48-Hour Discount to Boost Digital Subscriptions
Tenerife-based newspaper El Día is offering a limited-time 60% discount on annual digital subscriptions to bolster reader loyalty and support local journalism.
Local newspapers are currently navigating a digital shift, with reader loyalty becoming the foundation of their business models. As reported by El Día, the Tenerife-based publication has launched a two-day promotion to encourage readers to subscribe to its digital platform.
For a limited time—June 30 and July 1—the outlet is offering a significant discount on its annual subscription. During this 48-hour window, readers can sign up for 20 euros, a saving of more than 60% off the standard annual price of 49.99 euros. This strategy aims to attract readers interested in local and regional news, offering them full access to reports, analysis, and digital features without the restrictions of free browsing.
The subscription includes unrestricted reading, access to specialized newsletters, interactive entertainment tools, and an improved experience via the newspaper’s mobile app. This initiative reflects a broader trend among media outlets to build dedicated communities of readers who support local journalism. Members can manage their subscriptions with flexibility and cancel at any time.
By reducing the cost to approximately 1.66 euros per month, the campaign helps the publication secure the financial stability needed to maintain its newsroom. Once the promotion ends on July 1, the price will return to its standard rate, marking the end of this opportunity for those looking for continuous coverage of Tenerife and the Canary Islands.