Dorada Imagines Roman Origins for Santa Cruz Carnival Campaign
Dorada beer celebrates 14 years of the Santa Cruz de Tenerife Carnival 2026 with a vibrant, Latin-inspired campaign starring Aarón Gómez and Lucrecia, humorously imagining the festival's origins in the Roman Empire.
Dorada beer is making a vibrant mark on the Santa Cruz de Tenerife Carnival 2026. The brand is celebrating fourteen years of the festival's history with a lively, colorful, and festive campaign inspired by Latin rhythms.
This year's campaign offers a surprising and distinctly Canarian origin story. It takes viewers on a humorous and irreverent journey into the past, imagining the Roman Empire as the unexpected starting point for the Santa Cruz Carnival's music and unique style.
Mayor José Manuel Bermúdez and Festivals Councilor Javier Caraballero attended the launch of this new Dorada campaign yesterday. It stars Aarón Gómez and Lucrecia, who transport viewers to "1 BC" – Before Carnival.