Canary Islands Targets Rural Heritage in New Tourism Strategy
The Canary Islands government has signed a cooperation agreement with five "Most Beautiful Villages" to diversify tourism, enhance facilities, and promote sustainable, heritage-focused experiences.
The Canary Islands government's tourism strategy focuses on offering more variety and highlighting local heritage. This is clear from a new cooperation agreement that has just been made public. The agreement outlines how the Canary Islands' Ministry of Tourism and Employment will work with five specific towns in the archipelago.
These towns are Agulo, Betancuria, Garachico, Teguise, and Tejeda, all of which are part of Spain's "Most Beautiful Villages" network. This partnership aims to improve tourism facilities, make these places more attractive, offer better services, and establish them as unique destinations.
The agreement, a standard legal tool in Spanish public administration for long-term partnerships, will help coordinate investments and projects. These efforts will focus on improving public areas, tourist amenities, and preserving historical sites. This initiative is part of a broader vision to foster sustainable tourism. It aims to highlight the unique identity and historical-cultural value of the Canary Islands' rural environments, moving away from mass tourism in favour of more authentic experiences.