Canary Islands Launch Direct Carnival STI Prevention Campaign

The Canary Islands' Ministry of Health, through its Public Health department, has launched a campaign to prevent sexually transmitted infections (STIs) and unplanned pregnancies during the 2026 Carnivals. This initiative aims to connect with young people across the islands and uses a very direct slogan: "Do what you feel like doing... but if it sounds, use a condom."

This digital-first campaign marks a new approach to public health for the authorities. It aims to encourage responsible behavior among young people, moving away from old-fashioned or scary messages. Instead, it adapts to how young people consume content online. The campaign will appear on social media, streaming audio and video platforms, and through tools like Google Ads, aiming to reach Canary Islanders where they already spend their time online.

To support the campaign, around 150,000 condoms have been distributed across all the islands. This was done with help from local councils, island authorities, NGOs, and volunteer groups. These will be handed out at the main carnival events.

But the campaign isn't just about condoms; it also addresses other risks linked to the carnival celebrations. It highlights the importance of avoiding too much alcohol and drugs, and never driving while under the influence. It also makes a clear call to prevent sexual assaults. Advice includes not accepting drinks from strangers, actively challenging sexist behavior, and remembering that everyone has the right to say no.

The Public Health department emphasizes that condoms are the most effective way to prevent STIs. If you have unprotected sex, they strongly recommend seeing a healthcare professional right away. Through this campaign, health authorities in the Canary Islands hope that the islands' biggest international celebration will be remembered for joy, not for negative health outcomes.