Bajamar’s ‘Cañas y Camarones’ Festival Boosts Local Economy and Fishing Industry
The third annual "Cañas y Camarones" festival in Bajamar has emerged as a vital economic driver for La Laguna, successfully boosting the local fishing industry and promoting sustainable food tourism in Tenerife.
The recent success of the "Cañas y Camarones" festival in Bajamar highlights how food tourism is becoming a vital engine for growth along the La Laguna coastline. Now in its third year, the event has become a key driver for the local economy, drawing large crowds eager to experience the area’s fishing heritage and culture.
The festival’s impact goes beyond visitor numbers; it provides a significant boost to the local fishing industry. By moving the event to July, organizers were able to align the celebration with the peak fishing season. This strategic change allowed them to distribute nearly a ton of fresh shrimp, providing a direct and profitable alternative to traditional supply chains for the fishermen of northwestern Tenerife.
Government officials from both the Cabildo of Tenerife and the Canary Islands have praised the festival as a model for preserving artisanal trades. They emphasize that promoting "zero-kilometer" local products is essential for moving away from mass tourism and toward a more authentic, high-quality experience that celebrates local identity.
The nine-hour event also featured thirteen local businesses and a variety of musical performances by the natural pools. For the La Laguna City Council, the festival is a cornerstone of a tourism strategy that dates back sixty years to when Bajamar was first named a Tourist Interest Destination. Ultimately, the festival’s success proves that it is possible to support the fishing industry while stimulating local commerce—a balance that authorities hope to continue fostering to strengthen the region’s economy.