Bahia Principe Opens First Adults-Only Luxury Hotel in Tenerife

Bahia Principe Hotels & Resorts has officially opened the Bahia Principe Luxury Tenerife, its first adults-only hotel in the Canary Islands. This opening marks a significant step for the company, strengthening its focus on the adults-only market with a product specifically designed for this audience, offering peace, elegance, and personalized experiences.

The opening ceremony was attended by the Piñero family, who own and invested in the project. Also present were Lope Afonso, First Vice President and Island Councillor for Tourism for the Cabildo de Tenerife; Dimple Melwani, CEO of Turismo de Tenerife; and other officials.

The Bahia Principe Luxury Tenerife is the result of a complete hotel redesign, where the company has improved every detail. Its design and services aim for excellence, guest well-being, and a strong connection to the local area. The hotel features 268 rooms, two updated swimming pools, and four restaurants, all designed to enhance the guest experience.

Julio Pérez, CEO of Bahia Principe Hotels & Resorts, stated: "Opening the Bahia Principe Luxury Tenerife helps us further improve our service. This hotel offers a modern, unique product that meets the needs of adults looking for peace, personal service, and quality in every aspect."

The hotel's design draws inspiration from the Canary Islands' geology, culture, and local food. This aligns with the company's goal of genuinely connecting with the local environment at each of its locations.

Its architecture incorporates elements like volcanic rock, the sea, and local banana plantations – for example, in the buffet restaurant. This creates an authentic setting that links guests to the island's nature and identity. The island's volcanic geology also inspires the food, which includes traditional Canarian dishes and highlights local ingredients.

Food has been a key part of this transformation. Two new specialty restaurants have been added: one serving Canarian cuisine and a steakhouse. Both emphasize the hotel's connection to its location by showcasing local products and the region's rich culinary traditions.

This opening shows Bahia Principe Hotels & Resorts' dedication to growth, helped by its partnership with Hyatt. This alliance is boosting the company's presence in the international market. The new Bahia Principe Luxury Tenerife clearly demonstrates this strategy, which combines global expansion with a focus on authenticity and sustainability.

The opening also marks Bahia Principe Hotels & Resorts' 30th anniversary. After three decades in the hotel business, this project shows how the company has moved towards more personalized and unique models, strongly tied to the identity of each place. The Bahia Principe Luxury Tenerife perfectly represents this vision, bringing together its architecture, food, and local culture.

At the opening ceremony, Encarna Piñero, Global CEO of Grupo Piñero and President of Bahia Principe Hotels & Resorts, said: "The Bahia Principe Luxury Tenerife opening strengthens our commitment to this destination and our ongoing investment. As we celebrate our 30th anniversary and work with Hyatt, we are pursuing a strategy of responsible and competitive growth. This project also fits with Soltour's view that Tenerife is a key destination, ensuring reliable travel connections from the mainland and helping to boost the island's tourism."