Anna Morató’s Emotional Intelligence Books Surge in Popularity Among Spanish Families
Author Anna Morató’s best-selling children’s book series is fueling a growing trend in Spain, where parents are increasingly using literature as a practical tool to teach emotional intelligence and foster family connection.
Emotional intelligence is becoming increasingly important at home, and this shift is clearly reflected in the Spanish publishing market, where children’s books have become essential teaching tools. Anna Morató, a Barcelona-born author now living in the Canary Islands, has just released the fourth volume of her popular series, De mayor quiero ser… feliz (When I Grow Up I Want to Be… Happy). What began as a personal project to share values with her own children has grown into a massive commercial success.
The popularity of these books highlights a growing trend: parents are actively looking for practical ways to help their children manage complex emotions. Instead of relying on dry, theoretical manuals, Morató uses short stories, visuals, and everyday situations. This makes it much easier for both children and parents to understand and talk about concepts like resilience, empathy, and self-confidence.
Beyond the sales figures, the true value of these books is how they create a shared language for families. Morató emphasizes that emotional learning is a two-way street; parents must lead by example rather than demanding behaviors from their children that they don't practice themselves. This is particularly relevant today, as families increasingly prioritize children's mental health and the prevention of issues like bullying and low self-esteem.
In a world dominated by digital distractions and instant gratification, Morató’s work encourages families to slow down and bond through reading. By making these stories part of a daily routine, parents can create a safe space for dialogue, helping children manage frustration and develop a positive mindset. The success of this series confirms that many families now view emotional skills as just as important as academic success, placing mental well-being at the heart of a child’s personal growth.