Accor Expands into Canary Islands with First Ibis Styles in Tenerife

Accor is expanding its footprint in the Iberian Peninsula by entering the Canary Islands market. Through a new strategic partnership with Stay Unique, the hotel group plans to open its first Ibis Styles hotel in Puerto de la Cruz, Tenerife, by mid-2027.

Under this franchise agreement, Stay Unique will manage the property’s daily operations. The hotel will undergo a major renovation to meet the design and service standards of the Ibis Styles brand. Once complete, the 101-room property will feature a restaurant, wellness facilities—including a pool and gym—and dedicated spaces for corporate and social events.

For Accor, this move is a vital step in completing its geographical coverage across Spain. Coré Martín, Vice President of Development for Spain and Portugal, noted that the expansion into Tenerife is a key part of the company’s strategy to strengthen its position in the economy hotel sector.

Accor currently operates a strong network of 105 hotels under the Ibis family (Ibis, Ibis Styles, and Ibis Budget) across Spain and Portugal, totaling 10,892 rooms. This new project not only adds a premier tourist destination to the company’s portfolio but also grows the Ibis Styles brand, which currently has 19 locations across the region.