
Acagede Congress to Address Digital Transformation in Spanish Sports Sector
The ninth annual Acagede congress, taking place October 1st and 2nd in the Canary Islands, will explore how sports organizations can integrate artificial intelligence and digital tools while preserving the essential human element of physical activity.
Spain’s sports sector is at a turning point: how to embrace new technology without losing the human connection that defines physical activity. This challenge will be the focus of the ninth annual congress hosted by the Canary Islands Association of Sports Managers (Acagede) on October 1st and 2nd. The event serves as a forum for sharing knowledge on how artificial intelligence and digital tools can improve efficiency in both public and private sports organizations.
Supported by the Tenerife Island Council, the Canary Islands Government, and the Santa Cruz de Tenerife City Council, the program focuses on practical applications. The goal is to move beyond simple automation and explore how technology can improve decision-making, facility management, and resource planning for clubs and federations. Acagede president Noemí Rodríguez emphasized that while new systems boost productivity, the industry must maintain the personalized service that remains central to the user experience.
Designed for public officials, executives, and industry professionals, the congress aims to provide the tools needed to navigate an increasingly digital landscape. Organizers hope the event will become a national benchmark for the industry. Registration is now open at congresoacagede.trackingsport.com, where attendees can also view the full schedule. As data analytics and smart management become essential for the long-term success of sports organizations, this event highlights the urgent need to modernize sports administration.